Sainsbury’s has announced it’s opening the UK’s first no and low alcohol pub in central London this summer.
The pop-up pub, named The Clean Vic, will open on 24 July for two days in Holborn.
Every drink served in the pub will either be entirely alcohol-free or have a maximum alcohol by volume (ABV) of 0.5 per cent.
Beverages served will include the UK’s first non-alcoholic dark distillate, Celtic Soul, non-alcoholic beers and a range of mocktails made with Seedlip, the distilled non-alcoholic spirit.
The Clean Vic will host a series of masterclasses designed to teach visitors how to make low and no alcohol cocktails
The pub will also hold a Q&A session with Millie Gooch, founder of Sober Girl Society, the online community that promotes sobriety to millennial women.
The supermarket chain decided to introduce the concept after noticing a 31.8 per cent increase in sales of no and low alcoholic drinks in the last three months. Additionally, Sainsbury’s reports a 33 per cent increase in customers searching for non-alcoholic products online.
Anne Cooper, Buyer at Sainsbury’s, said: “We’re seeing a really exciting spike in the no and low alcohol category at Sainsbury’s which has been growing since 2001. With an increasing number of products now available, those who want to hold off on alcoholic beverages don’t need to miss out on the experience of enjoying a beer with friends or even a mocktail made with a delicious non-alcoholic distillate.